Work With Us

We are always looking for interesting companies to help achieve growth and actively invest in. But of course, we can not accept all pitches and applications. There are a few standards that we look at and evaluate to find the companies that we believe have potential and are worth investing in. To determine if there is a match, we check for the criteria found on this page.

Your Team

We look for:

Complementary skill-sets (tech & sales)
Founder-market fit
Eye-to-eye conversation
Strong values
Personal chemistry
Diversity

We avoid:

Little-to-no tech expertise
Single founders
Incomplete teams
Homogeneity
Overly inflated egos

Your Product or Service

We look for:

Solutions to actual problems
Fierce value propositions
Deep moats
Big markets
Big visions

We avoid:

Small ambitions
Crowded markets
Indefensible solutions

Traction

We look for:

Strong customer validation
Data-driven decision making
Revenue quality over quantity
Solid GTM strategy
Positive unit economics

We avoid:

Capital inefficiency
Unengaged users
Premature scaling

Correct Timing

We look for:

Teams ready to scale
Clear investment plans
Market-Readiness
Aka “Why now?”

We avoid:

Highly diluted founders
Imbalanced cap tables
Strategic investors

Think you've got what it takes?

Send us your pitch

What should be in your pitch?

Here are the most important things to address in your pitch deck:

Your Team

Who are you? Who is in your team, what did you do before, what is each person’s role, why are you the right team to tackle this problem?

Your Product or Service

What problem are you solving? Let us know what was broken that made you started a company to fix it. Touch upon these sub-questions: what is your experience with this problem, why does it matter, and how big is it? How is it solved today? This might sound strange, but please make sure it is clear what you actually do.
What is your business model? Simply put, how do you make money?
What is your go-to-market (GTM) strategy? We want to know how you sell your products. Please try to cover these topics: who are your customers, who are your users (if there is a difference), how will you reach them? In this regard, what channels and playbooks will you employ?
How large is the market that you target? A hard one to calculate… but important nonetheless. We are curious to know the total market you are operating in (TAM) and, most importantly, how much of that you can capture (SOM).
What does the competitive landscape look like? This is one of the most important topics in our eyes. We want to understand what is going on in your market. What are the different areas of competition and who are the key players? Please try to highlight what makes you different (differentiation, USP) and how you will defend your business against other players (defensibility).

Traction

What is your current traction? We want to know about your progress – both commercial and technical. The information here depends on what you are building and how far along you are. If you have not yet brought your product to market, including key info on your customer validation and technical development.
For later-stage companies, please include key metrics on the number of customers, current revenue, growth rates, retention, unit economics, etcetera.

Correct Timing

How much capital are you raising? Why now? Importantly, how will you spend it? What is your valuation range for this round?
How much capital did you raise previously? From whom? There is no such thing as too early, but there is such a thing as too late. Please communicate how much funding you raised previously and what investors you have on board!